Founded in London in 1814, Backes & Strauss reinterprets the elegance of Regency England in watch form. Famously inspired by London's iconic epicentre, the Piccadilly 37 in steel is a bold and distinguishing timepiece for both men and women. This refined steel watch captures the sophistication of the brand's heritage, blending classical design with contemporary appeal. The Piccadilly 37 delivers timeless elegance on the wrist, making it an ideal choice for those who appreciate British craftsmanship and understated luxury. Whether worn for everyday occasions or special moments, this versatile timepiece complements any style with its distinctive character and enduring design.