SevenFriday Watch V1/01 Steamer. In keeping with the brand values and inspiration developed with the M and P series, SEVENFRIDAY derives its motivation for the new V range from Industrial Essence, Revolution and Engines. Engineering progress constantly strives for higher performance, so with SEVENFRIDAY registering a few more digits up the meter scale. This idea is reflected in the design of the Hours indication as an industrial gauge, creating a new way to read the time. Discover highlights like a brand new case shape, new visual complication, fast strap changer (FSC-chip) and an embedded NFC chip that allows authentication of official SEVENFRIDAY watches by consumers and retailers.